Hi and welcome to the second edition of The Sustainability Circle Newsletter, your bi-weekly inside look at TSC, filled with curated insights, real-world experiences, and actionable strategies from and designed for global leaders in sustainability.

The Sustainability Circle is an invite-only, global peer-support community for sustainability leaders. Our members gain access to a trusted network and unique insights, empowering them to drive the sustainable transformation in organizations worldwide. Learn more at www.tsc.eart.

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Making the Business Case for Sustainability: Insights from The Sustainability Circle Community

One of the biggest challenges for sustainability leaders is convincing stakeholders—especially executives and boards—that sustainability is not just a "nice-to-have" but a key driver of business success. A recent discussion in The Sustainability Circle community highlighted the critical need to make a strong business case for sustainability. Members shared their strategies for bridging the gap between sustainability initiatives and business ROI, helping get key stakeholders on board.

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These Four key takeaways stood out:

Quantify the Impacts  📊
‍Sustainability efforts must demonstrate measurable benefits, especially when communicating with leadership. Whether through hard data or well-structured arguments, proving the ROI of sustainability is essential for aligning it with business priorities. Identifying cost savings or revenue generation from sustainability initiatives speaks directly to the boardroom.

Leverage Market Studies 🔎   
Data can be your strongest ally. Use relevant studies to strengthen your case. For instance, PwC’s research shows that consumers are willing to pay a 9.7% premium for sustainable products. Data like this grounds sustainability efforts in business realities, making it easier to show tangible benefits to key decision-makers.

Use Strategic Frameworks 🔧
‍Tools like the Marginal Abatement Cost Curve (MACC) can be invaluable. These frameworks help visualize cost-effective ways to reduce emissions, identifying areas where sustainability initiatives can save money in the long run. Highlighting such opportunities strengthens the business case for sustainability.

Tailor the Argument to Your Context 🛠️
‍Different business models require different sustainability strategies, so it's crucial that your arguments align with your business model. While consumer-driven data may resonate with leadership in B2C companies, the same may not be true for B2B contexts. Present data and arguments relevant to your specific industry and operations.

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The Latest Updates

Newsletter Edition #01: What a Pressure Cooker Can Teach Us About Sustainability

The first edition of The Sustainability Circle Newsletter is now live on our website!

In this issue, we dive into how leadership, employee engagement, and smooth integration can drive sustainability—explained through the lens of a pressure cooker analogy. We also share exciting news about TSC joining a publicly funded climate program and emphasize the importance of curating our community to foster meaningful connections.

Read the full edition on our website

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Inside TSC

‍Introducing:  TSC Problem-Solving Sprints
Problem-solving is at the core of TSC’s peer groups. Our Sprints offer a space for members to bring forward their current challenges and receive insights from peers who truly understand their position. While the right group composition is key, the way challenges are approached is equally important. We ensure that everyone understands the issue at hand, stays focused, and provides constructive feedback in a safe, non-judgmental space.

Here’s how it works:

1. Present: A member shares their challenge, explaining the situation, why it matters, and what kind of support they need.
2. Clarify: Another group member restates the challenge to confirm everyone’s on the same page.
3. Discover: Peers ask insightful questions to dig deeper into the problem, with guidance from our facilitators to keep the focus sharp.
4. Share: The group offers suggestions, ideas, and potential solutions based on their own experiences.
5. Commit: The challenge owner summarizes their takeaways and commits to specific actions.
   

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Having seen this process in action many times, here’s what makes it so impactful:

• Diverse peer perspectives uncover blind spots and spark creative solutions.
• Time-bound structure sharpens focus and reveals fresh insights and actionable steps.
• Asking the right questions alone can unlock a lot for the challenge owner.
• Solving others’ challenges gives you new perspectives for tackling your own.
• It's reassuring to see others face similar challenges and learn ways to overcome them.

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Members in the Spotlight

Rawaa Ammar leads sustainability and impact at Resortecs, a Belgian company pioneering textile recycling with innovative, re- and post-consumer textile waste management services for the fashion, workwear, bedding and automotive industry.

Damien Didier leads sustainability at Daphni, a Paris-based early-stage venture capital firm. In his role, he ensures their investments drive positive environmental impact while collaborating with portfolio founders and managing the fund's sustainability compliance and reporting.

Elin Engkvist leads environmental and social sustainability at WirelessCar, a global leader in digital vehicle services.

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Join us

If you're a CSO, Director, or Head of Sustainability, The Sustainability Circle could be the perfect fit for you.

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We’re now inviting a select group of new members to join our global network of sustainability leaders. As a new member, you’ll access diverse perspectives and connect with like-minded peers driving real change globally.

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Limited spots are available by invitation only. Nominated members will receive three months of free membership, along with an exclusive founding member title.

Don’t know a TSC member? Reach out directly to us for an invitation, or apply via our website to secure your spot.

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